Munich, Germany – BMW has officially lifted the curtain on the highly anticipated iX3, the first production model to be built on the brand’s Neue Klasse platform, at the Munich Motor Show. More than just a new model, the iX3 represents the beginning of a transformative chapter in BMW’s electrification strategy and a clear signal of where the company is heading in the next decade.
A Flagship for a New Generation
The new iX3 is positioned as the flagship SUV of BMW’s Neue Klasse family, which will underpin all of the brand’s future electric models. With this debut, BMW is not only replacing the current iX3 but also introducing a fresh design language that blends clean lines, aerodynamic efficiency, and distinctive BMW proportions.
The exterior styling reflects the brand’s “less is more” approach, with a simplified yet striking form, slimmer headlights, and an evolved kidney grille adapted for electric performance. Subtle sculpting and optimized aerodynamics contribute both to aesthetics and efficiency, while new wheel designs and lighting signatures emphasize the model’s forward-looking identity.
Range, Performance, and Variants
BMW has confirmed that the new iX3 will deliver up to 640 kilometers (about 400 miles) of range on a single charge, according to preliminary WLTP figures. This marks a significant leap over its predecessor and places the SUV among the longest-range electric models in its class.
Customers will be able to choose between rear-wheel drive and all-wheel drive configurations, catering both to efficiency-focused drivers and those seeking all-weather versatility. In addition, an M Sport version is in development, promising enhanced dynamics and sportier styling, staying true to BMW’s performance DNA.
Charging speeds are expected to set a new benchmark for the brand, with ultra-fast DC charging capability designed to replenish a substantial portion of the battery in under 30 minutes.
Revolutionary Interior with Panoramic iDrive
Inside, BMW has completely reimagined its cabin architecture. The new iX3 introduces the Panoramic iDrive panel, a sweeping digital display that spans across the dashboard, merging driver information and infotainment functions into one fluid, interactive interface.
This digital-first cockpit is designed to create a driver-focused yet passenger-friendly environment, combining advanced connectivity with minimalistic aesthetics. Sustainable materials and new ambient lighting concepts reinforce BMW’s commitment to luxury and responsibility in equal measure.
Voice control, haptic feedback, and next-generation navigation systems are integrated into the experience, with support for over-the-air updates ensuring that the iX3 remains technologically current throughout its lifecycle.
Symbol of the Neue Klasse Vision
The iX3 is not just a standalone model—it is the first step into the Neue Klasse era, a platform architecture that will support a wide range of body styles and battery technologies. The Neue Klasse is central to BMW’s goal of having more than half of its global sales come from fully electric vehicles by 2030.
“The iX3 is the opening chapter of our Neue Klasse story,” BMW executives emphasized at the unveiling. “It redefines what a BMW electric vehicle should be: efficient, dynamic, and designed for the future of mobility.”
Market Launch and Outlook
The new iX3 is expected to arrive in global markets starting in 2026, with exact pricing and specifications to be revealed closer to launch. Its introduction will be followed by a wave of Neue Klasse models, including sedans and additional SUVs, marking the most ambitious product rollout in BMW’s modern history.
With its bold design, long-range capability, and cutting-edge digital interior, the iX3 sets the tone for BMW’s next decade of electrification. It positions the brand to compete head-on with rivals such as Tesla, Mercedes-Benz, Audi, and Volvo in the rapidly expanding premium EV market.
As the first of its kind, the iX3 will not only serve existing BMW fans but also aims to attract a new generation of electric-first buyers.