Cupertino, CA — September 10, 2025 — Apple today announced the iPhone 17 Pro and iPhone 17 Pro Max, its most advanced smartphones yet. With a striking new design, a next-generation chip, and the most powerful camera system Apple has ever built, the company is positioning the new Pro models as a bold step forward in both performance and durability.
A Redesign That Prioritizes Strength and Style
The new iPhones feature a forged aluminum unibody frame, engineered for both resilience and efficiency. The devices are the first to introduce Ceramic Shield 2, which not only covers the display but also extends to the back for the first time. According to Apple, the material offers 3× better scratch resistance on the screen and 4× better crack resistance on the back compared to last year’s Pro models.
The rear of the device has been reimagined with a full-width camera plateau, giving the iPhone 17 Pro a fresh identity that sets it apart from its predecessors. While early reactions to the bold design have been mixed, Apple emphasizes that the update was made with function in mind, particularly for housing the upgraded camera system.
Brighter, Smarter Displays
The Super Retina XDR 2 display arrives in two sizes — 6.3 inches for the Pro and 6.9 inches for the Pro Max. Both screens are capable of 3,000 nits peak brightness, making them the brightest displays ever in an iPhone. In addition to ProMotion refresh rates up to 120Hz and Always-On Display, Apple has added a new anti-reflective coating to reduce glare and improve contrast in natural light, offering 2× better outdoor visibility.
Power From the A19 Pro Chip
At the heart of both devices is the A19 Pro chip, Apple’s most advanced silicon yet. Featuring a 6-core CPU and 6-core GPU, the chip is optimized for Apple Intelligence, the company’s expanding suite of AI features, and designed for console-quality mobile gaming. Efficiency improvements also bring a significant leap in battery life — the longest ever on an iPhone.
For charging, Apple has introduced a 40W Dynamic Power Adapter capable of filling the battery to 50% in just 20 minutes. The devices also support 60W Max for those who need faster, high-capacity charging.
Camera System: Eight Lenses in Your Pocket
The camera system is where the iPhone 17 Pro lineup truly shines. Apple has outfitted both models with three 48MP Fusion cameras: a Main lens, an Ultra Wide lens, and a completely redesigned Telephoto. Together, these deliver the equivalent of eight professional-grade lenses, offering flexibility for nearly any shot.
The Telephoto lens introduces 8× optical-quality zoom, the farthest zoom ever on an iPhone. On the front, a new 18MP Center Stage camera is optimized for selfies, group photos, and video calls, ensuring sharper, more dynamic framing.
Availability and Launch
The iPhone 17 Pro and iPhone 17 Pro Max will be offered in a variety of new finishes and storage configurations. Pre-orders begin later this week, with devices shipping to customers and arriving in stores by the end of the month.
With its stronger materials, brighter display, and unmatched camera capabilities, Apple is billing the iPhone 17 Pro lineup as “the ultimate professional iPhone” — a claim that, on paper, the hardware appears ready to back up.